Case Studies
Pequea Machine
Client: Pequea Machine
Project Overview :
The management team of Pequea Machine, wanted to upgrade their website to reflect their status as an international manufacturer of agricultural equipment. They also requested that the system be built on a CMS to allow internal staff to update the content as the need arises. They could have chosen any design studio to tackle a job of this magnitude... They chose Axiom WebWorks.
Project Objectives:
- Redesign a new website with a look and feel that reflected the company's status as a world class manufacturing company, yet remained consistent with corporate branding standards.
- Set up a system that allows the internal staff to update website content on demand
- Create an improved reseller locater system that allows customers to search for resellers via zip code or map.
- Create an on-line system to showcase various product lines
- Create Custom news module that allows internal staff to add news articles on demand.
- Create a secure area specifically for resellers
- Increase site traffic
Solutions And Deliverables :
- The website was designed to match the customer's requirements and branding specifications.
- A custom CMS was developed to enable the company staff to update website content.
- Training was provided to specified company employees on the CMS
- A Reseller locater solution was developed, based on the Google API that allows site visitors to search for resellers via zip code or by map.
- A custom news module was developed to allow staff to create articles on demand
- A huge showroom was constructed to highlight the various lines of products. The system supports the following media: Video, product shots, and PDF product guides.
- A secure reseller resource area was developed to serve as a clearing house for product and reseller specific information. The system allows for the creation and management of individual login accounts to access the resource area.
- Coordinate with company's marketing firm to increase brand awareness and traffic to the website
Results:
The client is impressed with the new website look and feel. The internal staff is utilizing the CMS to update website content on demand. The On-line Showrooms, Reseller Locater and news modules have received rave reviews are utilized heavily by site visitors. The secure resource area is hit with the authorized resellers. The site is enjoying increased traffic and sales are up.
Fate of the Stallion
Client: Ron Hevener
Project Overview :
When noted author and artist Ron Hevener sought the development of a an official website to publicize the upcoming documentary based on his hit novel, Fate Of The Stallion, he chose Axiom WebWorks.
Project Objectives:
- Create an attractive and professional website met or exceeded the standards of the publishing industry
- Create a website to address the needs of the novel's large fan base, while educating new site visitors.
- Provide a Fate of the Stallion news page of that could be quickly updated by internal staff.
- Integrate teaser video for the upcoming documentary
- Raise brand awareness of the novel and documentary via aggressive on-line marketing campaign.
- Provide an on-line catalog which encourages the purchase of Fate Of the Stallion merchandise
- Add unique features that would set the website apart from the competition.
Solutions And Deliverables :
- An attractive, professional and user friendly website which contained all information related to The Fate Of The Stallion.
- An interactive version of the novel was created to allow site visitors to read an excerpt by literally turning the pages
- Full CMS solution allows the internal staff to update the news page themselves.
- The teaser video was converted to flash to ensure cross browser compatibility and integrated into the home page.
- A purchase merchandise page was developed which encouraged the purchase of products via various on-line vendors
- Axiom WebWorks worked in tandem with the author's marketing firm, integrating the website with the print and on-line campaign
Results:
An ecstatic customer gleefully reports that the site has healthy traffic. Sales of Fate of The Stallion Merchandise have risen . The site regularly receives complements from site visitors for from all over the world .
Burkholder's Fabric
Client: Berkholder's Fabric Shop
Project Overview :
The new owners of Burkholder's fabric shop wanted to expand sales beyond their brick and mortar store to the Internet. They sought a website that would act as both an informational site for current and potential store customers. In addition, they had a huge inventory of specialty and quilting fabric which they wanted to sell on-line.
Project Objectives:
- Develop a website based on the layout of the customer's in-house design team.
- Enable the customer to sell fabric on-line via the website
- Create a custom programming solution to allow the ecommerce solution to utilize the fabric industry specific measurement system when processing on-line orders.
- Create informational portion of website to address needs of customers patronizing the physical store location.
- Raise brand awareness of the store and drive more traffic to the physical location.
Solutions And Deliverables :
- The website was designed to match the customer's branding requirements and internal design team specifications.
- An ecommerce solution was integrated into the website and modified to use the fabric industry specific measurement system when processing on-line orders.
- Training was provided to specified store employees on the e-commerce software
- Other pages were developed to serve the needs of the brick and mortar customers
- SEO program was launched to increase traffic to the website and achieve a high ranking in the search engines.
Results:
The customers are very satisfied with the results of the website: In store sales have increased due to an influx of new customers. The in-house staff is able to manage the on-line store . The e-commerce store has created a new revenue stream that generates four digit income levels month after month.
All Wood Cabinets
Client: All Wood Cabinets
Project Overview :
All Wood Cabinets retained Axiom WebWorks to, create a state of the art website redesign outlining the studio's diverse range of products and services, To fuel growth, expand their brand recognition in their markets, and define them as among the top tier of kitchen and bath design showrooms in the Susquehanna Valley!
Project Objectives:
- Redesign a new website with a distinctive look and feel, reflecting the company's status as a top kitchen & bath design studio..
- Create a way to showcase the different cabinetry lines
- Create a way to showcase the various wood burning stoves and stove accessories
- Create a way to showcase the various countertop options available
- Raise brand awareness of the the studio within various media .
- Create pages that feature the studio's, standards, services, focus on craftsmanship and customer service.
- Add unique features that would set the website apart from the competition.
- Increase website traffic to the new website.
Solutions And Deliverables :
- An attractive and user friendly website redesign which is on par with other top tier competitors in the market.
- Company and Services pages stress the studio's wide range of offerings and devotion to customer service
- Three interactive showrooms were developed, each devoted to one of the studio's three product lines: Kitchens, Baths and Pellet Stoves.
- An interactive stove accessories feature allows site visitors to browse accessories options by clicking pictures
- A monthly specials page was developed to increase sales by highlighting specific products or services.
- Integrated Google map shows the studio location and enables customers to create custom driving instructions.
- Axiom WebWorks, integrated the site into the firm's marketing efforts which included print, outdoor billboards and radio.
Results:
Online and in-store customers complement the owner regarding the attractive look and feel of the site. Website traffic is significantly higher than before the redesign. .The popular On-line Showrooms are heavily utilized by site visitors., allowing them to quickly browse product lines and options. Contact form submission are up, leading to sales from out of state customers who discovered the studio through the website. In conclusion, , the increases in new customers and sales enabled All Wood Cabinets to expand and build a larger showroom to serve their customers better.
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