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AXIOM - 1:
The number one reason a business wishes to establish an online presence is to increase profits!
More and more, people are relying on the web as a fast and efficient means to access information regarding the products and services they need on a daily basis. Fortunately for small businesses, the web allows a unique opportunity to compete on an equal footing with businesses of all sizes. Many people today are foregoing traditional methods of locating products and services in favor of the convenience of on-line consumerism.
As this demographic expands, maintaining a quality web presence is vital to the ongoing success of your business. By becoming a partner with Axiom WebWorks, you will be able to construct an online marketing strategy that will allow you to realize three invaluable goals:
One: Attracting large numbers of new customers
Two: Establish leads which you or your staff can cultivate into new customers.
Three: Turning the public on! The greatest asset of an online presence is its ability to get customers and potential customers excited about your company and the goods and/or services you provide.
AXIOM - 2:
The value of a web site is also about better servicing the customers you already have .. .It's not just about getting new customers.
A well thought out web site can help you build a better relationship with your existing customer base. A great on-line presence will provide the following benefits:
It will act as a repository of information for your customers. Whether it is a list of services, an on-line catalog, or just some background information into what you do. Besides your product or service, the most important thing you can give your customers and potential customers is information. After all, it's the little things that make a difference. For example, just the simple act of including a map or a set of driving instructions can make a big difference on whether or not a customer will visit your locations.
A web site opens the doors of communication between you and the public. Via a web site, you are providing a forum for their feedback and opinions regarding your business. You don't have to rely on your employees for your information from the field. Utilizing E-mail, customers can contact you directly. You no longer have to deal with selective information. Remember, "E-mail keeps the boss in the loop".
The customer has the ability to purchase your products or services at any time from anyplace. One of the greatest ways the Internet has allowed businesses of all sizes to flourish is by allowing them to open an electronic storefront which is open to the world 24/7. Via an e-commerce solution, your ability to ship product is only limited by the depths of your inventory.
AXIOM - 3:
A web site experience is immediate and less intimidating.
A web site is innately low pressure. Sometimes customers or potential customers just want the information and don't wish to deal with sales people or customer service. In cyberspace, there is no face to see or salesperson to say no to. In essence, the customer gets the information on their terms ... When they need it!
AXIOM - 4:
Before they establish a relationship with your business, they build one with your web site!
In the on-line world, first impressions do count! A cyber-experience works the same as one in the offline world. Your web site is your company representative. This statement poses a question: What kind of company representative do you want to greet the on-line public? The sites appearance must be impeccable! It must look attractive, neat and professional. In addition, its tone must be friendly and inviting. Finally, it must have the latest information about your business. After all, satisfied on-line customers will be more responsive when they interact with you or your staff in the offline world.
AXIOM - 5:
A web site is about providing perpetual customer service.
Very few businesses can afford to have customer service available 24/7 365 days a year. However, an informative and well-written web site will allow the majority of your customers' needs to be addressed instantly, effectively and efficiently.
AXIOM - 6:
When the decision has been made that a business needs a web site, one is faced with many questions.
Q I know everything about my business but almost nothing about the intricacies of the Internet. How can I get the knowledge I need to make the proper decisions?
A. Knowledge is everything! Arguably the most important service the Axiom WebWorks staff provides to our clients is to educate them on the basics of creating an online presence without burying them in techno babble. Thus, they will be able to more accurately relate their needs and concerns as their site is being constructed.
Q. How can I get my business on the web without being taken advantage of?
A. Axiom WebWorks is about establishing a relationship with our clients. We believe that every customer is unique and that every creative design solution must be tailored to that customer.
Many companies trying to establish a presence on the Web fall prey to the "Glass Slipper Effect". This is a common tactic of some Web design firms. Their goal is to cram a customer into a preconceived solution or "glass slipper " and hope it fits their unique industry and needs. However, more likely they make it fit, whether the customer is comfortable or not.
At Axiom WebWorks, You have our promise: "There will be no glass slippers here." We offer many reasonably priced packages and custom designed solutions. We realize we are forging a relationship between two sets of customers you (our client) and your customers. Our sincere desire is not to let any of you down.
Q. Why can't I do it myself? I know a guy who can throw a page together for next to nothing. I get a couple of megabytes with my ISP, and I own a copy of Front Page®.
A. Yes, it is easy to make a web page and publish it to the Internet. Everybody knows somebody who can crank out a web site. What is difficult is creating a professional and effective business tool to expand your company's reach into a whole new market. It takes an experienced design staff to create a web site that will be an asset to your business.
A well-designed web site must be:
- Easy to navigate
- Contain the information the customer needs in a easily digestible form, not cluttered or convoluted
- No distractions such as flashing lights, music, or needless animations that slow down the customers' surfing experience.
| If your web site isn't this by design |
It will be this by default |
| Informative | Vacuous or uninformative |
| Attractive | Unattractive |
| Organized | Cluttered |
| Easy to navigate | Confusing and easy to become lost |
| Planned | Haphazard |
| Stable (consistently up & running) | Unstable and beset by downtime, technical problems & customer frustration |
| Useful | Useless |
In a word you need it to be professional.
AXIOM - 7:
A poorly executed web page can be worse than no page at all. Don't go it alone!
What you need is to create a relationship with a firm that will work with you as if they were your own online services division. Axiom WebWorks allows you to keep your eyes on the road. Your job is to run your business, not getting tied down with all aspects of designing, updating, and maintaining a corporate web site. The crux of our business is to allow you focus on your business.
The Axiom WebWorks staff is looking forward to establishing a relationship with you and your business. We are committed to the idea of building a Web site for you that is customized to meet your needs and obey these seven axioms creating an online presence.
Copyright 2006, Axiom WebWorks, LLP - All rights reserved - Lancaster, PA
